Selected work — declassified
Case files.
What came in, what we changed, and what went back out. Four products, on the record.
File 001 — Exhibit A
Grintafy.
Taking the biggest sporting app in the Middle East behind a paywall — without it reading as a toll on someone's career.
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File 002 — Exhibit B
LiftBuddy.
Redefining fitness tracking — one product covering the plan, the session, the food and the check-in.
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File 003 — Exhibit C
The Walt.
An HRM dashboard that changed recruiting — built so a raw ATS export becomes a decision.
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File 004 — Exhibit D
Golden Ops.
An extension that revolutionised follow-ups — designed to sit beside the work instead of asking reps to leave it.
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